Brenda Reid, the lead singer and last surviving member of the original Exciters, passed away on April 29, 2026. She was 80 years old.
In the liner notes for The Exciters’ Something To Shout About! CD compilation, Malcolm Baumgart and Mick Patrick wrote, “If Brenda Reid was a foodstuff, she’d be jalapeño peppers. If she was a chemical compound, she’d be nitro-glycerin. A color? Why, flame red! That woman’s voice was the distilled essence of heat. Never was a group fronted by such a torrid vocalist, and never was a group more aptly named than The Exciters.”
It was a voice that stopped a young Dusty Springfield in her tracks on Broadway one night in 1962, when she heard “Tell Him” blasting out of Colony Records. On her way to Nashville to record a country album with her group The Springfields, Brenda’s vocal hit Dusty at such a visceral level that she was forced to rethink her career trajectory. Legendary songwriter/producer Ellie Greenwich was quoted as saying; “Brenda has one of the best voices I’ve heard. As far as I was concerned, she could do no wrong – she would only add to the song, make it greater.”
The Exciters were a trio of Queens schoolgirls (Brenda with Carol Johnson and Lillian Walker) harmonizing with sole male group member Herb Rooney. Although technically not a girl group, Brenda is widely regarded as one of the signature voices of the girl group era. On the strength of their recordings of “Tell Him,” “He’s Got The Power,” and the original version of “Do Wah Diddy,” the group was chosen for the Beatles 1964 American tour. They went on to release a string of excellent records through the 1960’s and 1970’s that have become staples of the Northern Soul scene.
I got to know Brenda through Words With Friends. We were connected on social media – or rather, I had fanboy friend-requested her in 2011 after the group performed at Lincoln Center for She’s Got The Power! A Girl Group Extravaganza . But the WWF algorithm paired us up – possibly because we both seemed to suffer from insomnia and played the game at all hours of the night.
One day as I was listening to my recently acquired copy of The Exciters rare 1971 Black Beauty LP, the app pinged that Brenda had played a word. I sent her a message to tell her that I was listening to her album and that I was very much enjoying it. She responded that she didn’t have a copy of it anymore, so I volunteered to burn a CD and send it to her. I added some rare bonus tracks to the disc that I mailed off, including the sole single by her first group The Masterettes, which morphed into The Exciters.
She later said “When I heard that Masterettes song that you put on there, I said ‘Ok. This guy knows his stuff.'”
After a few servings of liquid courage, one day I sent a message to ask if she would be interested in doing an interview for my East Village Radio show, 60 Degrees. This was in the fall of 2012 – just in time for the 50th anniversary of the release of “Tell Him.” She agreed and invited me to have lunch and conduct the interview at her home in Huntington, Long Island.
I packed up my laptop and microphones and borrowed my mother’s car to head over. Her daughter Trisha cooked a spaghetti lunch and we had a great afternoon talking about music.
During the interview, when we were discussing The Exciters recording of Gilbert O’Sullivan’s weepy 1972 ballad “Alone Again (Naturally),” I mentioned that I had never been able to find a copy, to which Brenda says with a laugh “I will give you a copy to-DAY.” After the interview was finished, she played the recording on her computer and began to sing along. We were sitting at her desk in her home office, but vocally this turned into a full-blown performance, matching the recording she had done 40 years before. I thought I might just die right there.
On paper, the idea of the Exciters recording a song like “Alone Again (Naturally) or a disco version of “I (Who Have Nothing)” sound like terrible ideas. But with Herb’s arrangements and Brenda’s voice, they always knocked it out of the park. In his book Girl Groups: Fabulous Females Who Rocked The World, John Clemente writes, “Two important facts are a testament to the Exciter’s musical integrity; that they lasted longer than most vocal groups, especially when chart success was not always forthcoming; and that they were able to weather stylistic changes in popular music, never once sounding awkward or stale in the mix.”
One of the lyrics of “Reaching For The Best”, their 1975 UK hit was “I want an evening gown… I can’t afford a house dress… All my life I’ve been reaching for the best…” I am reminded of a story that Brenda shared before we started recording the interview that afternoon. The Masterettes has scored their first gig at the Hillside Theatre in Queens. They were at the bottom of the bill with a half dozen other artists, including Baby Washington. Brenda was a fan and Baby had been a big influence on her. She recalled Baby arriving backstage at the theatre, making a star’s entrance: beautifully dressed and acting aloof.
Brenda was quite intimidated and upset about her own inexperience and her group’s simple costumes. She was crying in a corner backstage when Baby came over to ask her what was wrong. She told her that she was embarrassed at her own appearance, that Baby looked so beautiful and she wished that she could afford to look that way. Baby comforted her and assured her that one day, she would achieve it.
When I knew that we had recorded plenty of material to fill a 2-hour program, I ended the interview. I had decided beforehand that I would not pry into the later years, when she had to get a retail job after she and Herb split. Brenda looked surprised that the interview was over. She later conveyed to me that she WANTED to talk about it the lean years. She wanted to talk more about the ups and downs of their relationship, and also the loss of their daughter Tracy to leukemia. She was inspired by Tina Turner’s memoir and wanted to tell her own story in her own way. She had been working on a book for quite some time – speaking on tape to get her thoughts down. Her son Cory, now a very successful producer and record executive, had put her in touch with a writer to assist. Nothing ever came of it and she was still without a publisher. We agreed to meet again for another interview, which would hopefully coincide with the book coming out.
And then what happened? Life went on. We both moved on from our late night Words With Friends habit. 60 Degrees went off the air the following spring when East Village Radio shuttered. Over the next couple of years, we were reunited at events for the Piece Of My Heart Off-Broadway musical and a Bert Berns documentary screening in New York. Brenda eventually moved to California to be near Cory and his family.
On some level I felt like I had failed her – she never got to tell the rest of her story. There was much more she wanted to say. “I really need help with it but I’m not going to give up,” she wrote in an email. I felt some responsibility to help her do that, even though she had other people in her life that felt the same way. And that’s how it was left.
After I heard that she had passed away, I listened back to a voicemail that she left me after our interview had aired in 2012. She said “I just wanted to thank you for such a wonderful interview. You made me feel very special today… you made me feel very proud of myself and I just wanted to thank you for taking the time out of your life to want to come over and interview me and let the world hear what I had to say… Thank you so much. God bless.”
Thinking back to our conversations about the book, I don’t recall the title she had chosen. In my mind, it could only be one thing: I Know Something About Love. The opening line of the song that introduced the world to that flame red nitro-glycerin voice bursting from a 17 year-old school girl from Queens. It was a declaration made in a voice so strong and unique that you can sing that line to people of any age and they will recognize it from someplace in their pop culture memories. They may not know her name or The Exciters, but they understand this: she knew what she was talking about.
The Exciters performed at Lincoln Center, NYC for She’s Got The Power! A Girl Group Extravaganza on July 30, 2011. Alongside original members Brenda Reid and Lillian Walker were Beverly Warren and Brenda & Herb Rooney’s son Cory Rooney. Backing them up (as The Boyfriends) were Jeremy Chatzky and members of Yo La Tengo. Among the backing singers: Barbara Harris (of The Toys), Delron Nanette Licari, Susan Collins, Mikie Harris, Jean Thomas, Lesley Miller, Toni Wine and Ula Hedwig.
60 Degrees will be re-airing the 2012 show with Brenda Reid on East Village Radio on Sunday 5/17/2026, 8-10am EST. It will be available for streaming shortly thereafter.
See also:
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Ronnie Spector – Siren (1980)
10 Forgotten Cher Moments
Dusty Springfield Sings Kate Bush
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Marianne Faithfull After Dark (1980)
Tina Turner: 12+ Cover Songs You May Have Missed
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